It takes a tough man to make a tender chicken.
- Brand
- Perdue Farms
- Copywriter
- Ed McCabe
- Agency
- Scali, McCabe, Sloves
- Year
- 1971
- Country
- USA
Perdue Farms hired Scali, McCabe, Sloves in April 1971, and the first campaign made Frank Perdue the on-screen spokesman. Frank Perdue went on to appear in more than 200 TV commercials. Yearly sales were reported to rise from $35 million in 1967 to $80 million by 1972.