Does she... or doesn't she?
- Brand
- Clairol
- Copywriter
- Shirley Polykoff
- Agency
- Foote, Cone & Belding
- Year
- 1956
- Country
- USA
Written by Shirley Polykoff, then the only female copywriter at Foote, Cone & Belding, for the launch of at-home Miss Clairol in 1956. The campaign opened with a 13-page run in Life magazine in fall 1956. Reports credit it with lifting Clairol's annual hair-color sales from about $25 million to $200 million.