Absolut Perfection.

Brand

Absolut Vodka

Copywriter

Graham Turner

Agency

TBWA

Year

1980

Country

USA

Art director Geoff Hayes and copywriter Graham Turner at TBWA created this first ad of the Absolut bottle campaign for US importer Carillon Importers. It showed the bottle against a black background with a halo above it. The campaign ran for more than 25 years and won hundreds of awards.