Believe in something. Even if it means sacrificing everything.
- Brand
- Nike
- Agency
- Wieden+Kennedy
- Year
- 2018
- Country
- USA
The line first appeared on September 3, 2018, when Colin Kaepernick posted a black-and-white Nike ad on his Twitter account (@Kaepernick7) as part of the 30th anniversary of 'Just Do It'. A billboard with the same line went up atop Nike's Union Square store in San Francisco on September 4, 2018, and the two-minute 'Dream Crazy' film by Wieden+Kennedy, which uses the line, won the Emmy for Outstanding Commercial at the 2019 Creative Arts Emmys.