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1,000 songs in your pocket.

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Brand
Apple iPod
Year
2001
Country
USA

Phrase used by Steve Jobs at the iPod launch on 23 October 2001 and in the launch press release subtitle ('Ultra-Portable MP3 Music Player Puts 1,000 Songs in Your Pocket'). The 2001 launch TV commercial, set to Propellerheads' 'Take California', closes with the line 'iPod. A thousand songs in your pocket.'

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