FCK

Brand

KFC

Agency

Mother London

Year

2018

Country

UK

Mother London created the full-page apology after a change of delivery supplier left most of KFC's UK restaurants without chicken in February 2018; it ran in The Sun and Metro on February 23, 2018. The ad showed an empty KFC bucket with the letters rearranged to 'FCK' above body copy beginning 'We're sorry. A chicken restaurant without any chicken. It's not ideal.' It won Gold Lions in PR and Print at Cannes Lions 2018.