"I never read The Economist." Management trainee. Aged 42.
- Brand
- The Economist
- Copywriter
- David Abbott
- Agency
- Abbott Mead Vickers BBDO
- Year
- 1988
- Country
- UK
The poster was set in white type on The Economist's red and was written by David Abbott, with Ron Brown as art director, at Abbott Mead Vickers BBDO. It launched the long-running 'white out of red' campaign in 1988. The V&A holds a copy in its Prints, Drawings & Paintings collection.