Think different.
- Brand
- Apple
- Copywriter
- Craig Tanimoto
- Agency
- TBWA\Chiat\Day
- Year
- 1997
- Country
- USA
Apple slogan from TBWA\Chiat\Day's Los Angeles office, used 1997-2002, launched with the 'Crazy Ones' TV spot narrated by Richard Dreyfuss and run across TV, magazine print and posters. The campaign won a 1998 Emmy for best commercial and a 2000 Grand Effie.