Wife of famous movie star swears under oath her new perfume does not contain an illegal sexual stimulant

Brand: Tova
Copywriter: Gary Halbert
Country: United States

Written by direct-response copywriter Gary Halbert for Tova Borgnine, wife of actor Ernest Borgnine, to launch her perfume. Copywriting accounts say the ad offered free samples at the Century Plaza Hotel in Los Angeles and drew several thousand people.

Sources

Warrior Forum copywriting thread
CopyChief
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