← All headlinesPrint

At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock

Download as image
Brand
Rolls-Royce
Copywriter
David Ogilvy
Agency
Ogilvy, Benson & Mather
Year
1958
Country
United States

Part of Ogilvy's Rolls-Royce campaign, which ran 1958-1962 on a reported budget of $50,000. Ogilvy said the line came from a technical article in the British magazine The Motor; a 1933 BBDO ad for Pierce-Arrow had used a near-identical idea about the ticking of the electric clock.

Sources