They Laughed When I Sat Down At the Piano But When I Started to Play!

Brand

U.S. School of Music

Copywriter

John Caples

Agency

Ruthrauff & Ryan

Year

1926

Country

USA

Mail-order ad for the U.S. School of Music's correspondence piano course, written by John Caples as a young copywriter at Ruthrauff & Ryan. Frank Rowsome Jr. called it the most beloved of all mail-order ads and used it as the title of his 1959 advertising history book.