Do You Make These Mistakes in English?

Brand

Sherwin Cody School of English

Copywriter

Maxwell Sackheim

Agency

Ruthrauff & Ryan

Year

1919

Country

USA

Mail-order ad for Sherwin Cody's home-study English course, written by Maxwell Sackheim with the Ruthrauff & Ryan agency. The campaign ran for more than 40 years, and Sackheim's protege Victor Schwab later managed the account. Schwab compared ten years of returns and found it drew nearly three times the response of the headline "How to Speak and Write Masterly English."