The man in the Hathaway shirt
- Brand
- Hathaway
- Copywriter
- David Ogilvy
- Agency
- Hewitt, Ogilvy, Benson & Mather
- Year
- 1951
- Country
- USA
Created by David Ogilvy for the Maine shirtmaker C. F. Hathaway, with a model wearing an eyepatch; it first ran in The New Yorker of September 22, 1951, and the campaign continued into the 1980s. Reported results vary by source: Hathaway sales rose over 65% in four years (Wikipedia), doubled within five years (Maine State Museum), or rose 160% (Wikipedia Ogilvy article).