Guinness is good for you

Brand

Guinness

Agency

S. H. Benson

Year

1929

Country

UK

Guinness's first official advertising campaign launched in 1929 in The Daily Chronicle, run by the London agency S. H. Benson, which had won the account in 1928. According to the London Museum, the line came from research by Benson director Oswald Greene, who asked pub drinkers why they drank Guinness and was told it was good for them; it was later used on posters illustrated by John Gilroy.