The beauty of no artificial preservatives.
- Brand
- Burger King
- Copywriter
- Magnus Ivansson (INGO); Pablo Murube (Publicis)
- Agency
- INGO Stockholm; DAVID Miami; Publicis
- Year
- 2020
- Country
- Sweden
Burger King's 'Moldy Whopper' campaign, launched in February 2020, showed a Whopper decaying over about 34 days to announce the removal of artificial preservatives; it was created by INGO Stockholm, DAVID Miami and Publicis. It won the Outdoor Grand Prix and a Gold Lion in Print & Publishing at Cannes Lions 2021.