Our Blades Are F***ing Great
- Brand
- Dollar Shave Club
- Copywriter
- Michael Dubin
- Year
- 2012
- Country
- USA
Launch video posted to YouTube on March 6, 2012, written by and starring founder/CEO Michael Dubin and directed by Lucia Aniello (Paulilu); it reportedly cost $4,500. About 12,000 orders came in within the first 48 hours, and the video passed 27 million views by November 2020.