Hello Boys.

Brand

Wonderbra

Copywriter

Nigel Rose

Agency

TBWA London

Year

1994

Country

UK

Poster campaign by TBWA London for Sara Lee/Playtex's Wonderbra, launched in the UK in 1994 (reportedly around Valentine's Day), showing Eva Herzigová photographed by Ellen von Unwerth. It placed 10th in a 'Poster of the Century' contest, was shown at the Victoria and Albert Museum, and in 2011 Campaign readers and jury voted it the best poster campaign of all time.