When you're only No.2, you try harder. Or else.
- Brand
- Avis
- Copywriter
- Paula Green
- Agency
- Doyle Dane Bernbach
- Year
- 1962
- Country
- United States
Line from Avis's 'We try harder' campaign by Doyle Dane Bernbach, launched in 1962. Within a year Avis went from a $3.2 million loss to a $1.2 million profit, its first in more than a decade.