Think small.
- Brand
- Volkswagen
- Copywriter
- Julian Koenig
- Agency
- Doyle Dane Bernbach
- Year
- 1959
- Country
- USA
Written by Julian Koenig with art director Helmut Krone at Doyle Dane Bernbach for the Volkswagen Beetle in 1959. In 1999 Advertising Age's 'The Century of Advertising' ranked the Volkswagen campaign the No. 1 campaign of the 20th century.