The amazing story of a Zippo that worked after being taken from the belly of a fish

Brand

Zippo

Copywriter

David Ogilvy

Agency

Ogilvy, Benson & Mather

Year

1961

Country

United States

One of Zippo's 'amazing story' ads from the early 1960s, each telling of a lighter that still worked after an ordeal, backed by Zippo's offer to repair any Zippo free. Ogilvy cited it in 'Ogilvy on Advertising' as an example of story appeal.