Often a bridesmaid but never a bride

Brand

Listerine

Year

1925

Country

USA

Magazine ad in Listerine's halitosis campaign, showing a woman named Edna who is always a bridesmaid and never married because of her bad breath. The campaign popularized the phrase. Today I Found Out reports that Listerine sales rose from about $100,000 in 1921 to more than $4 million in 1927.