If you're 38, you have about 42 holidays left
- Brand
- Plum Guide
- Copywriter
- Ben Harris, Kat Thomas
- Agency
- Stink Studios
- Year
- 2022
- Country
- United Kingdom
UK out-of-home campaign for holiday-rental site Plum Guide, launched in July 2022 under the tagline 'No time for average stays'. Executions stated how many holidays people of different ages have left, based on an 80-year average UK life expectancy.