How To Win Friends And Influence People
- Brand
- Dale Carnegie
- Copywriter
- Victor O. Schwab
- Agency
- Schwab & Beatty
- Country
- US
Mail-order ad headline for Dale Carnegie's book How to Win Friends and Influence People, first published by Simon & Schuster in 1936. Victor Schwab is credited as the copywriter whose ads helped make the book a bestseller, and the headline appears in the '100 Greatest Headlines' list.