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BA can't get it up

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Brand
Virgin
Year
1999
Country
UK

In 1999 Richard Branson had an airship flown over the British Airways-sponsored London Eye (Millennium Wheel) after an attempt to raise the wheel stalled. The airship carried the slogan 'BA Can't Get It Up!!'. Branson later described the stunt on his blog, which SmartCompany quotes.

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